A table of candle-making supplies and a woman dipping a wick in wax.

Is Launching a Candle Business a Bright Idea?

5 mins read

Remember when candles were simply those wax sticks tucked away in drawers, only to be fetched during unexpected power outages? Fast forward to 2023, and the narrative has dramatically transformed. No longer just emergency tools, candles have evolved into artistic expressions, therapeutic mediums and essential home décor pieces.

From crafting exquisite designs to infusing them with evocative fragrances, artists, crafters and wellness advocates have recognised the potential of this ancient illuminator. The burning question is, have you ever considered the financial prospects it can offer? 

If you’re wondering “is candle selling profitable in such a crowded market?”, stick around as we melt the myths and shine light on the truths of selling candles as a brand. 

The Opportunities of Starting a Candle Business 

A Glowing Market

Have you caught wind of the buzz in the candle sector? There's a resonating hum of excitement! Numerous industry reports point towards the candle market as one of the fastest-growing sectors right now. As we become more home-centred, there's an increasing desire among consumers to make their spaces cosier, more personalised and reflective of their personalities. 

Candles, with their soft glow and tantalising scents, have gone from being mere tools for illumination to becoming staples for mood-setting and ambience creation. Think about the last time you felt pure contentment from a candle's delicate flicker and soothing aromathat's the magic today's market is chasing!

Creative Freedom & Artistic Expression

If you’ve ever dipped your toes into the world of candle-making or perhaps you’re still wondering how to make scented candles at home to sell (check out our 'Candle-Making for Beginner’s’ Guide if that’s the case), you'll recognise the sheer artistry involved. 

Crafting candles isn't just about melting wax; it involves moulding it into intricate shapes, experimenting with an array of colours and infusing it with fragrances that evoke pleasant memories and emotions. The canvas is broad and ready for budding artists to splash their soulful creations upon. Are you prepared to ignite your creative spark?

Green Wave Impact

Sustainability isn’t just a buzzword; it's quickly becoming a lifestyle choice. Consumers are displaying a growing appetite for eco-friendly products, and this is where the candle industry can shine even brighter! Candle-makers now have the unique opportunity to not only create sustainable products but to make a positive impact. 

Think about the endless possibilities: candles made from soy wax, wicks crafted from sustainable wood or even packaging that’s entirely biodegradable. By tapping into this green wave, not only do you appeal to a conscious consumer base, but you also contribute to a healthier planet.

Home-based Beginnings

And if you’re wondering whether you need a sprawling workspace to kick off your candle journeyfret not! The beauty of the candle business lies in its flexibility. You could start right in the comfort of your kitchen or garage. Many successful entrepreneurs have begun their journeys by mastering the art of making scented candles at home, and selling them to friends, family or local markets. As the saying goes, "From small beginnings come great things." With dedication, even a small home-based setup can evolve into a larger operation.

Three glass jars on a table and a woman pouring candle wax into them.

The Challenges of Launching a Candle Brand

The Crowd Conundrum 

While there's an undeniably strong demand for candles, it's equally true that more and more people are catching on to this trend. What does this mean? Well, the market is getting crowded. Every budding entrepreneur has their eyes set on the glimmering prize. You'll be vying for attention among numerous candle makers, each with their unique designs and fragrances. 

But remember, competition isn't necessarily a bad thing! It pushes us to up our game, refine our techniques, and truly bring forth products that stand out. You can even consider purchasing an already-thriving candle business for sale for the ultimate head start! 

The Regulatory Labyrinth

Let's be honest, every industry comes with its own set of rules, and the candle business is no different. There are regulations regarding safe manufacturing practices, the types of ingredients that can be used, and even how candles are labelled. This might sound a bit daunting, but it's mostly about ensuring safety for everyone. The key is to educate yourself, stay informed, and maybe even attend a couple of workshops or seminars. This will not only help you stay compliant but also give you an edge over those who might cut corners.

Investment Insights

Before you see the first euro of profit, you'll need to invest. There are the costs of high-quality ingredients, equipment, packaging and perhaps a dedicated space for crafting. Not to mention the cost of candle business insurance. It's essential to plan your budget carefully, ensuring you’re not stretching yourself too thin. 

But, here's a comforting thought: much of this initial investment can be scaled according to your resources. You don’t have to go all in from day one. Start small, grow organically and let your profits guide your expansion.

Trend Tides

The world of candles, just like fashion, is always evolving. What's hot today might not be tomorrow. Lavender might be the "in" scent this season, and sandalwood the next. As an entrepreneur, you'll need to keep your ear to the ground, understand consumer preferences and be ready to pivot or expand your range accordingly. Keen to get started this year? Check out 2023’s hottest candle trends, and hurry before they go out of fashion!

Digital Dynamics

In our tech-savvy world, a candle business isn't just about crafting. There's also the challenge of effectively marketing your creations online. From setting up an e-commerce store to managing social media channels and ensuring your products appear in Google searches, there's a lot on the digital plate. But look on the bright side: mastering these skills can give you a significant advantage, opening up global markets and not just local ones.

A woman packing up a box with handmade candles

Are Candles Your Calling?

The candle industry is undeniably radiant right now, but like any business venture, it's not without its challenges. Remember, every business journey, no matter the industry, has its hurdles and learning curves. Success in the candle world isn't merely about hopping onto a trend; it's deeply rooted in passion, innovation and the ability to adapt. 

Feeling daunted by the challenges? Don't be! Starting any business comes with its difficulties, but they're also learning opportunities that can mould you into a savvy entrepreneur. And if diving in full-time seems overwhelming, consider the joy of candle-making as a therapeutic hobby or dip your toes in the market with a side hustle, gradually building your brand and confidence. 

If you’re wondering how to start a candle business or how to sell candles in your spare time, you may find our Candle Business Tips helpful in getting you started. With supportive partners like NI Candle Supplies in your corner, your candle-making journey, be it a hobby, a side gig, or a full-blown venture, has the potential to burn bright! 

1 Response

NI Candle Supplies LTD
Terry O'Boyle


I was just wondering if I would need to register to a government body if I wanted to sell candles online (through Etsy or own website)? I am based in Northern Ireland.

NI Candle Supplies LTD replied:
Thanks for your comment Terry, we would suggest contacting the Environmental Health Officer at your local council for guidance on what they require from you, as different councils have differing requirements for what they require from home based businesses in their jurisdiction. 

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