Whether you're a craft enthusiast wanting to turn your candle making hobby into a profitable venture, or a small business owner seeking guidance to grow and enhance your operations, this guide is for you.
We delve into the ever-growing candle market, providing insights into the opportunities that lay within this thriving industry. We'll walk you through the essentials of creating an engaging brand, sourcing high-quality materials, strategizing product pricing, marketing effectively, and complying with candle safety standards – each step crucial in your journey from a hobbyist to a successful business owner or from a small enterprise to a more profitable business.
With the support of NI Candle Supplies offering you premium materials and expert advice, the transition should be smooth and exciting. Get ready to transform your passion into a thriving business and show the world your creations!
Why Candles are Big Business
The global candle making industry is expanding, with a projected growth rate of 5.7% by 2030. As people increasingly seek comfort, relaxation, and aesthetic appeal in their homes, particularly in a post-COVID world, candles have taken centre stage as a versatile home décor item and aromatherapy must-have. The rise in popularity and availability of eco friendly candle making supplies and personalised gifts has also driven the industry’s boom, meaning it's a great time to think about starting a candle business.
Step 1: Branding
Before you can start creating products, you need to decide on your branding.
Crafting an alluring brand identity is the first step to making your candle business stand out amidst competition. Your brand is not only your logo or a name; it's the identity you offer your customers that over time elicits an emotional connection and builds trust.
Start by defining your target audience
- Think about who they are, what they value, what appeals to them? Utilise online survey tools like SurveyMonkey or Google Forms for market research, understanding their preferences, lifestyle, and buying habits. This information is invaluable in shaping a brand that resonates with your audience.
- Some businesses also find it helpful to target an audience that is similar to them so they understand it especially well – but you don’t have to do this!
Next, refine your brand aesthetic
- Is your brand luxury or cheap and cheerful? Do you offer original and unusual designs or eco-friendly products?
- Reflect these qualities consistently across your logo, packaging, website, and social media.
For logo design, consider platforms like Canva or Adobe Illustrator. Remember, simplicity often makes the most lasting impression. For packaging, incorporate elements that mirror your brand ethos. Are you eco-friendly? Opt for sustainable materials like recycled cardboard and biodegradable packing peanuts. Is luxury your aim? Choose sophisticated designs and high-end packaging that feel expensive.
Candles are sensory experiences, so your branding should align with the feeling that your customers get when they light one of your candles. As a candle maker, when deciding how to start a candle business you're in a special position to create a new, truly immersive brand experience, make it count!
Step 2: Deciding on Products & Sourcing Materials
Selecting the right materials is key to creating candles that people buy again and again. This involves aligning products with your brand's identity and ensuring top-notch quality that sets your products apart.
Begin by choosing the type of wax, which forms the foundation of your candle. Our candle making supplies offer a diverse range including Soy, Paraffin, Rapeseed and Coconut wax.
Each has its own properties and benefits Soy for its slow, clean burn, Paraffin for a high fragrance throw, Rapeseed & Coconut for being renewable and biodegradable, with a long-lasting fragrance. As expert candle wax suppliers we created a wax comparison guide for an in-depth understanding.
Next, consider the fragrance oils, wicks, and containers. These should also resonate with your brand ethos.
If you are an eco-friendly brand, opt for NI Candle Supplies' no UFI fragrance oils in earthy and clean scents. If luxury defines your brand, opt for oils that embody this, such as our Black Amber & Lavender or Amalfi Coast oils, whilst if you are targeting a younger demographic you may opt for fun fragrances like our Fruit Loops or Marshmallow fragrance oils.
The process of material selection might feel overwhelming initially. We suggest starting with a core range of products and materials and gradually expanding as you familiarise with your customer preferences, then expanding as you grow!
Step 3: Product Pricing
Deciding how to price your candles requires careful consideration of costs, market trends, and perceived value.
First, calculate your production cost, including materials, labour, and overheads. Next, conduct market research to understand pricing in the current market. Bear in mind that customers are often willing to pay a premium for artisanal, handcrafted candles.
NI Candle Supplies offers competitive prices for high-quality materials, helping you keep costs manageable while maintaining an attractive profit margin.
Step 4: Marketing Strategy
Successful marketing involves connecting with your audience and communicating your brand's unique value proposition.
Begin with identifying your target market, then decide on the marketing channels to reach them effectively:
- Social media platforms like Instagram and Pinterest are powerful tools for visual marketing. Engage your audience with behind-the-scenes content, customer testimonials, and product showcases. Offering workshops or collaborating with local businesses can also raise your profile.
- Email marketing, with informative content and exclusive offers, can also help maintain customer loyalty.
- Regular SEO-optimised blog posts on your website can drive organic traffic and establish your brand as an industry authority.
Step 5: Complying with Candle Safety Standards
Compliance with safety standards is crucial, not just for your customers' wellbeing but also your business reputation. Ensure your products comply with CLP regulations and are correctly labelled with hazard information.
NI Candle Supplies assists in this by providing CLP & UFI compliance documentation on all fragrances, easing the compliance process for your business.
Time to Start!
Embarking on your candle crafting business journey can be rewarding and a great learning process, with the right guidance and resources. Now you know how to grow a candle business, remember that NI Candle Supplies is here to support you, providing top-quality materials and expert advice to help you succeed.