As the summer season unfolds, the world of home fragrances is brimming with exciting new trends and evocative summer candle scents.
Wax melts, with their prolonged burn time and cost-effectiveness, are emerging as a major trend, while zesty citrus and exotic coconut scents encapsulate the spirit of summer. Moreover, the commitment towards environmental sustainability is reflecting in the growing preference for eco-friendly candles.
Dive in to discover how NI Candle Supplies caters to these trends, combining quality and safety, for in demand summer products.
The Wax Melt Trend:
In the world of home fragrances, wax melts are gaining immense popularity. Data Bridge Market Research reported that the wax melts market which was at a value of 2.72 billion in 2021, is expected to reach the value of USD 4.05 billion by 2029.
These scented pieces of wax are designed to be gently heated to release their aromas and are used in an oil burner, which typically requires a small tea light flame. As a consumer trend, wax melts owe their popularity to several attributes that set them apart from traditional candles.
A significant benefit of wax melts is their extended burn time. In fact, an 225g packet of wax melts offers around 225 hours of burn time, breaking down to approximately 1 hour per gram! Comparatively, a 450g candle provides around 60-84 hours of burn time, equating to roughly 18 minutes per gram, at the top end. This means consumers are drawn to the fact wax melts provide a more long-lasting fragrance experience.
As industry leading wax suppliers we have a variety of melt blend options to create your wax melts with!
Environmentally, wax melts are a more sustainable option. With traditional candles often coming in glass jars, they contribute significant waste and are hard to recycle due to residue.
Conversely, durable wax melt warmers, lasting 4 to 6 years with proper care, greatly reduce waste output making them a greener choice.
Wax melts can offer improved scent control. By adjusting the amount of wax placed in the burner, users can easily regulate the scent intensity, allowing for a personalised experience. This flexibility, coupled with an extensive range of fragrance oil for wax melts available at NI Candle Supplies, makes it easy for your customers to create a custom scent ambiance.
Wax melts are generally more cost-effective. Not only do they provide a higher burn time per gram, but they also don't require the container that a candle does (once the investment in an oil burner has been made), making them a budget-friendly option without compromising on fragrance.
Summer Scent Trends
The arrival of summer means customers are on the lookout for seasonal and interesting new scents to fill their home.
According to Grand View Research, citrus scents, with their revitalising notes of lemon and bergamot, are among the preferred choices for summer 2023, evoking a sense of energy and vitality. Similarly, coconut scents, which are instantly recognisable and give a tropical feel to the home have seen a surge in popularity, as revealed by NPD Group's report.
Need inspiration? Some of the top trending candle scents for summer so far these year at NI Candles have been:
- Lychee Guava Sorbet – An exotic blend, this fragrance evokes the feeling of sipping on a tropical fruit cocktail under the shade of palm trees. This refreshing aroma brings a touch of the tropics to your products, filling them with a sun-kissed sweetness.
- Brazilian Booty – This fragrance is a mix of exotic fruits, caramel, and vanilla, evoking the image of a vibrant Brazilian carnival in the heart of summer, and is the perfect scent dupe to one of the top-selling summer lotions this year.
- Amalfi Coast – This fragrance is an elegant blend of wild freesia, fresh lime, and lavender, that will make your customers reminiscent of a summer vacation on the idyllic Italian coastline.
- Good Morning World – An energising scent with refreshing citrus nuances, perfectly capturing the light and air feeling of a summer morning
Whilst not traditionally summer scents, masculine scents like whiskey and leather are broadening scent categories to cater to the growing male consumer base, which now contributes significantly to the candle market. "Candle sales to men have been growing over the past five years," says Peter Robinson of The White Company. "In fact, this segment now accounts for more than 11 percent of our entire online trade."
Scents in this category you can try from NI Candle Supplies include our Warm Sandalwood and Tobacco & Oak fragrance oils. And with each fragrance being phthalate-free, NI Candle Supplies maintains its commitment to safety and quality while providing an experience that resonates with consumers' growing desire for 'home scents' this summer.
Eco-friendly candles have been a growing trend and this is going nowhere! With increasing awareness about environmental conservation, eco-friendly candles are becoming the go-to choice for many consumers.
Such candles may possess several sustainable aspects, including wax made from renewable materials like soy or rapeseed, recyclable, biodegradable, or reusable packaging, and phthalate-free fragrances.
NI Candle Supplies’ commitment to quality and sustainability aligns perfectly with this trend. We stock a wide range of phthalate-free fragrances and some of the best eco friendly candle wax options of Soy or Rapeseed & Coconut, so you can craft candles you love whilst keeping the planet in mind.
By choosing eco-friendly, you're not only contributing to Earth’s well-being but also leaning into a key selling point within the home fragrance sector!
Candles are a part of home décor, but also an avenue for people to express their style, mood, and values. As wax melts, citrusy summer scents, and eco-friendly candles emerge as the leading candle trends this summer, NI Candle Supplies provides the means to embrace them all. So why wait? It's time to elevate your products with our candle making supplies!