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The Candle Brand Equation: Creativity, Costs & Commerce

5 mins read

Calling all budding candlepreneurs! Are you thinking about trading your 9-to-5 for your very own candle brand? The European candle scene is burning bright, and although it's tempting to jump right in, do you know what it takes to turn wax into wealth? 

The journey from crafting that first candle to managing a booming business is as exciting as it is complex. If you’re looking for candle business tips related to the costs or even wondering whether it’s a good idea to start a candle business, you’re in the right place. 

In this article, we’ll explore some of the essential costs, strategies and insights to kickstart your candle brand. From putting together your candle-making kit to mastering the marketing costs, this handy guide will illuminate the way for your new candle brand. 

The European Candle Craze

Europe's burning passion for candles shines brightly in the numbers. Check out these candle industry statistics: In 2021, EU member countries illuminated their homes with a remarkable 1.8 billion Euros worth of candles, and this wasn't limited to any specific type—60% preferred tea lights, while 25% opted for cylinder candles

Their popularity isn't solely attributed to aesthetics; it’s so much more than that. Candles evoke a sense of warmth, memories and emotional resonance. And as an aspiring candlepreneur, understanding the emotional and economic landscape of this market while keeping an eye on the latest candle trends will position you well.

Cost Breakdown: From Melted Wax to Market Shelf 

Launching a successful candle brand goes beyond melting wax. If you’re thinking about putting together a candle-making set to launch your fragrance business, take a closer look at the average cost breakdown for crafting handmade candles: 


Wax types play a pivotal role in candle-making, both in terms of quality and costs:

  • Paraffin Wax: The most traditional and often the cheapest of the waxes, paraffin wax can range from £3.85 to £4.83 per kg when bought in bulk.

  • Soy Wax: Gaining in popularity due to its eco-friendly attributes, soy wax is generally priced between £3.93 and £5.10 per kg. Its natural origin often justifies the slightly elevated cost.

  • Coconut Wax: Coconut wax is a premium wax with a creamy texture. Its pricing can range from £4.32 to £6.80 per kg.

While you might find slight variations in these price ranges on platforms like NI Candle Supplies, it's always recommended to compare, considering both price and quality.

The shift towards eco-consciousness means that more consumers are seeking out natural, sustainable options. Soy and coconut waxes, being natural and renewable, cater to this market. Using natural waxes can not only make your product more appealing to a growing segment but can also command higher prices due to the perceived premium quality.

Young woman making candles at home using candle-making equipment.


The foundation of any candle, the wick, typically falls into an affordable range. On average, purchasing wicks at wholesale prices can cost between £0.10 and £0.80 per wick, depending on the type and size. Larger candles, which may require more robust or longer wicks, might inch toward the higher end of this range.

Fragrance Oils 

The heart of a scented candle, fragrance oils can vary significantly in price. On average, for a mainstream scent, you can expect to spend between £4.17 and £6.28 per 100ml. when bought in bulk. However, if you're leaning towards exotic or rare fragrances, the costs can rise significantly. Consider looking at our extensive fragrance range for competitive prices.


Your choice of container can greatly influence the cost of your candle. A basic tin container for an 8 oz candle might cost around £0.70 to £2.50, depending on the design and quality. If you opt for more ornate glass containers, you could be looking at a price range of £1.50 to £5.00 or more, but this also means you can raise the price tag of your product!

Candle-Making Equipment

Starting your candle brand venture requires an initial investment in candle-making equipment and supplies. Expect to set aside at least £40 for basics like a double boiler, thermometer, jugs, apron and paper towels. While optional, tools like moulds, funnels, double-sided stickers and drying racks can add to your costs but also enhance your production efficiency.


Presentation matters! Basic packaging solutions might cost between £0.50 and £2.00 per unit, depending on the material, design and size. But if you're aiming for a more luxurious aesthetic, the price can elevate, reaching up to £5.00 or even more per unit.

A group of enthusiastic young entrepreneurs looking at a laptop together.

Profit Margins: Gazing at a Bright Future

On average, considering all the components—wick, fragrance oils, vessel, wax, equipment and packaging—the cost to make a single candle (let's consider an 8 oz size) can range between £2.55 to £5.50. This range takes into account variations based on choices like wax type, container quality and fragrance rarity.

For retail businesses, a typical markup in the candle industry is around 100%, meaning you should aim to sell a candle for twice what it costs to produce. However, this can fluctuate based on factors like brand positioning, market demand and unique selling points. 

If you're producing an eco-friendly candle with natural wax and premium scents, you might be able to justify an even higher price, tapping into the growing market of consumers seeking sustainable options. Ensure you factor in other business costs (like operational expenses including your time) when setting your final selling price to maintain a healthy profit margin.

Marketing Costs: Giving Your Candle Brand a Glow-Up

Launching means not just crafting the perfect candle but also showcasing it. Initial expenses lean towards branding essentials like logos, brand stories and snazzy packaging. 

In today's digital world, a magnetic online presence is a must, which means investing in a user-friendly website and engaging social media platforms. As for broader reach, collaborations with influencers and catchy PR efforts often hit the mark. Physical pop-ups or launch events, while effective, can be pricier.

But if budgets are tight, why not wear the marketing hat yourself? Dive into free design tools like Canva for branding, utilise platforms like Wix or Shopify for web design, and champion your brand on social media. Your smartphone can double up as your photography buddy with a bit of creativity. 

Engage with communities, host online candle-making workshops and encourage customer feedback for organic growth. As your brand sparks interest and revenue grows, you might want to sprinkle in some advanced strategies, but for now, let the DIY spirit shine!

Ready to Melt Hearts with Your Candle Brand?

Equipped with the basic knowledge of costs, you’re ready to make your handmade candles at home and ignite the market! So, with a blend of cost-effective strategies and your signature essence, get set to melt hearts and illuminate many lives with your delightful creations. At NI Candle Supplies, we wish you the best of luck on your journey!

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